Starting or running a small business invariably will lead to a lot of expenses you didn't anticipate. I'm taking a brief moment to point out a service that will save you some money and help you to be creative on social media without risk of legal repercussion.
Burst by Shopify is a weekly batch of beautiful, professional photos that are completely license free! The one on this post is from right here in Ottawa!
There are other such sites online, but they're more of the bait and switch variety. Meaning they really are steering you toward paid content. There is certainly a place for paid photography, but as a small business, every little savings helps.